yuTutor is a private home tutoring service offered in Richmond, BC. The client asked for a rebranding of the business as well as promotional content material for better exposure.
Goal:
To rebrand the business into a more playful and lighthearted tutoring service. The business lacks exposure so having a social media and digital presence is the primary goal here. Stationary package will also be included to strengthen the brand identity.
To rebrand the business into a more playful and lighthearted tutoring service. The business lacks exposure so having a social media and digital presence is the primary goal here. Stationary package will also be included to strengthen the brand identity.
Deliverables:
Social media profiles: Facebook, Instagram
Website
Mobile app
Stationary package
Other promotional assets to help promote the business.
Social media profiles: Facebook, Instagram
Website
Mobile app
Stationary package
Other promotional assets to help promote the business.
Style Guide
For my colours, I chose a pastel toned palette that focused around the colours green and blue. Green is a colour of growth that is found typically in nature and is one of the most pleasing colours of the spectrum. Meanwhile, blue was chosen for its calm and peaceful atmosphere. To keep things consistent, a cream white and dark grey was included as a supporting colour for the typeface and contrast.
The typeface consists of only Dosis bold and regular. The soft shapes and rounded points give the typeface a very youthful yet professional appearance.
Logo Design
The logo consists of two elements. The graduation hat for achievement and the house silhouette for at-home tutoring service. The addition of a frog character was also included to help create a playful and positive mood.
Digital Platforms
Mobile layout of the application. To match the typeface, soft rounded corners were used to keep everything consistent.
Social media ad assets
Website layout and Facebook profile page.
Stationary set including notebook, envelope, business cards, letterhead and pencils.
