Eden is an organic green tea company that is also environmental friendly. It promotes itself as a brand that uses high quality organic ingredients for the freshest quality tea.
Goal:
To create an organic tea brand with packaging and promotional assets.
To create an organic tea brand with packaging and promotional assets.
Challenges:
To create two different packaging designs that share a common theme while displaying a different layout.
To create two different packaging designs that share a common theme while displaying a different layout.
Style Guide
I used an analogous colour scheme of yellow, green and blue with varying tints and saturation for a calm and peaceful appearance. Analogous is also found commonly in nature which goes well with the brand's identity.
IvyPresto Text is used for the packaging labels both headline and body copy. It is a bracketed transitional serif that is elegant and soothing to the eyes.
Intrepid is used for the logo's wordmark due to its clean and modern attributes. It is a geometric sans serif with a touch of a humanist style around the curves to give it finesse.
Logo and Branding
The icon's design was based off of the letter "e" in the form of a leaf to represent "Eden".
Product Packaging
Eden uses environmental friendly packaging from recyclable materials. The paper sachet pouches and paper cylinder tubes are used to store the tea.
Paper satchet front and back (11x17")
Paper cylinder front and back (17x10"ea)
Paper cylinder front and back (17x10"ea)
Paper satchet front and back (11x17")
Paper cylinder front and back (17x10"ea)
Paper Satchet Front
Paper Cylinder Front
Paper Sachet Back
Paper Cylinder Back
Print and Digital Ad
Print Ads (8.5x11")
Digital Ads (1080x1080px)
Digital Ads (1080x1080px)
Accessory and Stationary
Vertical business card on recycled grain paper. Accessories are also from recycled material.
Business Card
Recycled Paper Cups
Ceramic Mug with paper coasters
Programs Used
Adobe InDesign, Adobe Photoshop, Adobe Illustrator
