BBTea

Branding

BBTea is a new bubble tea store located in Burnaby. It presents itself as a playful, affordable and casual alternative to other prominent brands as a means to attract a younger audience. The store features a mobile application, delivery service and a wide range of customization drink options.

Goal:
To develop a brand name, logo, and promotional material that is consistent throughout all platforms.

Challenges:
Develop multiple print and digital assets including social media profile material while maintaining consistency.

Style Guide

I used a warm monochromatic yellow-orange colour palette to help give the brand a warm ambiance of a café. Orange also aids as an appetizing colour.

The typefaces are Moon Flower Bold and Soleto Regular. The prior was chosen for its playful and hand crafted style to create the casual and playful environment while the latter is used for body copy for better legibility.